Global Whiskey Market Research Report – Forecast to 2022

Global Whiskey Market Information – by Source (Malt, Grain, Blended, and others) by Type (Bourbon/Rye, Scotch, Cask Finish, and others) by Origin (U.S., Canadian, Irish, Japanese and Others) by Process (Pot Still Distillation, Column Still Distillation and Others) and by Region – Forecast to 2022


Market Synopsis of Whiskey:
Market Scenario:
Whiskey is defined as a spirit distilled from malted grain especially barley or rye. The demand for premium whiskey is increasing globally especially in major regions of Europe followed by North America. The close association with premium brands among  wealthier consumers has encouraged their sales stating it as luxury drink and a must for every celebration and occasion. These factors will sustain the high growth for the premium brand whiskies globally and market for whiskey is expected to grow at the rate of about 5% from 2016 to 2022.


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Key Players:
The key players profiled in the whiskey market are Allied Blenders and Distillers Pvt. Ltd (India), Beam Suntory (U.S.), Brown-Forman (U.S.), Pernod Ricard (France), Diageo (U.K.), Bacardi (Bermuda), Heaven Hill Distilleries (U.S.), Constellation Brands, Inc. (U.S), Distell Group limited (South Africa), Radico Khaitan (India).
Study Objectives of Whiskey Market:

  • In depth studying market segments and sub-segments.
  • Estimating and forecasting market size by source, type, origin, process, and region.
  • Analyzing key driving forces influencing the market.
  • Analyzing the market on region level and market predictions for North America, Europe, Asia and Rest of the World (ROW).
  • Value chain & supply chain analysis.
  • Company profiling of major players of the market.
  • Competitive strategy analysis and mapping of key stakeholders in the market.
  • Analyzing historical market trends, technologies and current government regulatory requirements.

Intended Audience:

  • Whiskey Manufacturers
  • Alcoholic Beverage Manufacturers
  • Hotel Industry
  • Retailers and wholesalers
  • Traders, Importers and Exporters


Key Findings:

  • Organic malt based whiskies are gaining high importance in recent days.
  • The demand for Irish whiskey is increasing as compared to other types of whiskies.

Market Segments:
Whiskey market has been segmented on the basis of source which includes malt, grain, blended and others. On the basis of type, market is again segmented into Bourbon/Rye, Scotch, Cask Finish and Others. On the basis of origin, market is further segmented into U.S., Canadian, Irish, Japanese and more. Depending on the process, the market is again segmented into pot still distillation, column still distillation and more.
Regional Analysis:
The Global Whiskey Market on the basis of geographical segmentation is again segmented into North America, Europe, Asia Pacific, and rest of the world (RoW). Among this Europe has major market share with Scotland and Ireland with respect to having prime production concentration. North America holds a major share in considering the demand for whiskey. APAC is an emerging market with China along with this India is gaining attention from private players for investment in the whiskey market.


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The whiskey market is segmented under the following regions:
North America










Rest of Europe






Rest of Asia Pacific

Rest of the world



Saudi Arabia

South Africa



The report about Global Whiskey Market from Market Research Future comprises of extensive primary research along with detailed analysis of qualitative as well as quantitative aspects by various industry experts and key opinion leaders to gain deeper insight of the market and industry performance. The report gives a clear picture of current market scenario which includes historical and projected market size with respect to terms of value and volume, technological advancement, macro economical and governing factors in the market. The report further provides details information and strategies of top key players in the industry; also gives a broad study of the different markets segments and regions.


About Market Research Future:

At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.


Akash Anand,

Market Research Future

+1 646 845 9312



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